TY  - BOOK
AU  - Baines,Paul
AU  - Rosengren,Sara
AU  - Antonetti,Paolo
TI  - Marketing
SN  - 9780192893468
AV  - HF5415 .B26 2022
U1  - 658.8 B16 23
PY  - 2022///]
CY  - Oxford, United Kingdom, New York, NY
PB  - Oxford University Press
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Part One: Core Principles, Context and Customers1: Marketing principles and practice2: The marketing environment3: Consumer buying behaviour4: Business to business marketing5: Services and relationship marketing Part Two: Marketing Strategy6: Marketing strategy7: Marketing research and analytics8: Market segmentation and positioning9: International marketing development10: Branding decisions Part Three: Marketing Tactics11: Product: new proposition development and innovation12: Place: channels, supply chains, and retailing13: Price and customer value14: Promotion I: principles of marketing communications15: Promotion II: configuring the marketing communications mix16: Digital and social media marketing Part Four: Marketing and Society17: Not-for-profit and social marketing18: Marketing, society, sustainability and ethics; CBA; Bachelor of Science in Business Administration Major in Marketing Management
N2  - With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society
ER  -