Digital marketing /
Oliver Maxwell.
- x, 290 pages : illustrations ; 26 cm.
includes bibliographical references and index.
Chapter 1 Introduction Chapter 2 Search Engine Marketing Chapter 3 Digital Marketing System Chapter 4 Online Marketing Chapter 5 Social Media Marketing Chapter 6 Emerging E-Business Market Chapter 7 Search Engine Optimization Chapter 8 Strategic Internet Marketing Chapter 9 Marketing Management
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learnt. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Digital Marketing in defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets- digital advertising, email marketing, online brochures, and beyond-there's a spectrum of tactics that fall under the umbrella of "digital marketing". This book is intended towards providing an introduction to various aspects of Digital Marketing. The book is the compilation of selected chapters from various areas of Digital Marketing. The editors have carefully selected chapters from relatively important and emerging areas of Digital Marketing.
College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management