TY  - BOOK
AU  - Davies, Natalia. 
TI  - Strategic management
T2  - Textbook series
SN  - 9781641720526 (pbk)
U1  - 658.4012 D28 23
PY  - 2019///
CY  - New York, NY, USA
PB  - Larsen and Keller Education
KW  - Strategic planning (Management)
KW  - Business planning
KW  - Industrial management
N1  - Includes bibliographical references and index; Chapter 1 Introduction to Strategic Management
Chapter 1 Strategy Practices
Chapter 1 Strategy : Levels and Approaches
Chapter 1 Strategic Financial Management
Chapter 1 Managing Organizational Performance
Chapter 1 Strategic Human Resource Management
Chapter 1 Corporate Governance and Social Responsibility
; CBA; Bachelor of Science in Business Administration major in Financial Management
N2  - Strategic management if an important area of management. It involves the development and implementation of the goals and objectives of the management by considering the availability of resources and an assessment of the external and internal environments of the organization. Strategic management provides a guide to the operations of an enterprise. A focus on competition, cost and customers underlies the development of strategic management. Some of the conceptual frameworks in this field are SWOT analysis, experience curve, competitive advantage, corporate strategy and portpolio theory, etc. This textbook is a valuable compilation of topics, ranging from the basic to the most complex theories and principles of strategic management. It provides comprehensive insights into this field. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge
ER  -