Borland, Jeff,

Microeconomics : case studies and applications / Jeff Borland, author. - 4th edition. - xiv, 337 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

Section 1 Scarcity, decision making, incentives and trade: an introduction to key concepts in economics
Section 2 Demand, supply and equilibrium in competitive markets
Section 3 International trade
Section 4 Market failure and government policy
Section 5 Theory of the firm and managerial economics
Section 6 Game theory
Section 7 Economics of information



"Microeconomics: Case Studies and Applications contains case studies that explore core microeconomics concepts by focusing on current events in economics and providing a theory refresher for each section and questions. Designed to be a companion text to larger microeconomics texts, this resource offers a useful, time-saving alternative to sourcing online articles and journals. As a first-year text it teaches best-practice use of case studies and acts as a stepping stone for students who will source and use articles as they progress through their course. Each case study presents a different application of a core concept or theory. As well as the main text, which presents the application of the core concept, each case study contains a range of extra material. A 'Theory refresher' section provides a quick way for students to revise a key concept or theory that is important for understanding the application in that case study."--Publisher's website

College of Business and Accountancy Bachelor of Science in Business Administration major in Financial Management


Text in English

9780170439268 (pbk)


Microeconomics.

338.5 B64 / 2021