Business communication : in person, in print, online /
Amy Newman.
- Tenth edition, Philippine edition
- xix, 505 pages : illustrations ; 26 cm
Includes index.
"This edition is licensed for sale only in the Philippines. Circulation of this edition outside of the Philippines is unauthorized and strictly prohibited."--Cover
Part 1. Foundation of business communication Understanding business communication Team and intercultural communication Interpersonal communication skills Part 2. Developing your business writing skills Writing process Improving your writing style Part 3. Written messages Neutral and positive messages Persuasive messages Bad-news messages Part 4. Report writing Planning the report and managing data Writing the report Part 5. Oral and employment communication Oral presentations Employment communication Reference manual A: Language arts basics Reference manual B: Formatting business documents Reference manual C: Common types of business reports Reference manual D: Glossary
Discover a realistic approach to communication in today's organizations with BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. You learn today's most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, you learn to navigate complex relationships and use current, sophisticated technologies. You master the skills to create PowerPoint(R) decks, manage your online reputation with LinkedIn and other tools, engage customers using social media, lead web meetings and conference calls, and more. With self-reflection questions throughout the book, you develop a deeper understanding of yourself and how to communicate most effectively to reach your personal and professional goals -- Provided by publisher
College of Business and Accountancy Bachelor of Science in Accountancy
Text in English
9789814839440 (pbk)
Business communication. Business report writing. Business writing. Communication in management. Communication in organizations. Style commercial. Communication and technology.