Concepts in strategic management and business policy : globalization, innovation and sustainability /
Thomas L Wheelen; J David Hunger; Alan N Hoffman; Charles E Bamford
- Fifteenth edition, global edition
- 402 pages, various pagings : color illustrations ; 26 cm.
Includes index.
PART 1: Introduction to Strategic Management and Business Policy 1. Basic Concepts of Strategic Management 2. Corporate Governance 3. Social Responsibility and Ethics in Strategic Management PART 2: Scanning the Environment 4. Environmental Scanning and Industry Analysis 5. Organizational Analysis and Competitive Advantage PART 3: Strategy Formulation 6. Strategy Formulation: Business Strategy 7. Strategy Formulation: Corporate Strategy 8. Strategy Formulation: Functional Strategy and Strategic Choice PART 4: Strategy Implementation and Control 9. Strategy Implementation: Global Strategy 10. Strategy Implementation: Organizing and Structure 11. Strategy Implementation: Staffing and Directing 12. Evaluation and Control PART 5: Introduction to Case Analysis 13. Suggestions for Case Analysis
"Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies."--Provided by publisher
College of Business and Accountancy Bachelor of Science in Management Accounting College of Business and Accountancy Bachelor of Science in Hospitality Management College of Business and Accountancy Bachelor of Science in Tourism Management College of Business and Accountancy Bachelor of Science in Business Administration major in Financial Management College of Business and Accountancy Bachelor of Science in Business Administration Major in Human Resource Mgt College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management College of Business and Accountancy Graduate Studies Master in Business Administration (with bridging)