TY  - BOOK
AU  - Khoo,Hong Meng
ED  - Gale (Firm)
TI  - Marketing research for beginners: a practical handbook 
T2  - Gale eBooks
SN  - 9789814410274 (electronic book)
U1  - 658 
PY  - 2012///
CY  - Singapore
PB  - Cengage Learning Asia
KW  - Marketing research
N1  - Description based on print version record
N2  - Provides students and corporate professionals with some understanding of the basic principles of marketing research
UR  - https://link.gale.com/apps/pub/A03Z/GVRL?sid=gale_marc&u=phhnu
ER  -