TY  - BOOK
AU  - Lamb, 
AU  - Hair, 
AU  - McDaniel, 
AU  - Summers, 
AU  - Gardiner. 
TI  - Mktg 4
SN  - 9780170411769 (pbk)
U1  - 658.8 M69 2018 23
PY  - 2018///
CY  - Australia
PB  - Cengage Learning Australia Pty Limited
KW  - Marketing
N1  - Includes index; CBA; Marketing Management
ER  -