Mktg 4 / 
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl; Summers, Jane; Gardiner, Michael. 
 - 4th Asia-Pacific edition. 
 - x, 321 pages :   colored illustrations ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/> College of Business and Accountancy  Marketing Management 
<br/><br/><br/>Text in English 
<br/><br/><label>ISBN: </label>9780170411769 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 M69 2018