Pride, William M.,  1942- <br/><br/>
Foundations of marketing / 
William M. Pride, Texas A & M University, O.C. Ferrell, Auburn University. 
 - Eighth edition. 
 - xxix, 543 pages :  colored illustrations ;  28 cm 
<br/><br/>Includes bibliographical references (pages 472-510) and indexes. 
<br/><br/>Strategic marketing and its environment --<br/>Marketing research and target markets --<br/>Customer behavior and e-marketing --<br/>Product and price decisions --<br/>Distribution decisions --<br/>Promotion decisions. 
<br/><br/> College of Business and Accountancy  Bachelor of Science in Business Administration Major in Marketing Management 
<br/><br/><br/>Text in English 
<br/><br/><label>ISBN: </label>9781337614627 (pbk) 9780357033760 (pbk) 
<br/><br/><label>LCCN: </label>2017958680 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P6584 2019 
<br/><br/><label>Dewey Class. No.: </label>658.8 P93 2019