TY  - BOOK
AU  - Wilkinson,Nick
TI  - Managerial economics: a problem-solving approach 
SN  - 9780511810534 (ebook)
AV  - HD30.22 .W535 2005
U1  - 330/.024/468 22
PY  - 2005///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Managerial economics
KW  - Problem solving
KW  - Decision making
N1  - Title from publisher's bibliographic system (viewed on 05 Oct 2015)
N2  - Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods
UR  - https://doi.org/10.1017/CBO9780511810534
ER  -