TY  - BOOK
AU  - Padveen,Corey
TI  - Marketing to millennials
T2  - --for dummies®
SN  - 9781119369042
AV  - HF5415.332.Y66 P33 2017
U1  - 658.834 P13 2017 23
PY  - 2017///
CY  - Hoboken, New Jersey, USA
PB  - John Wiley & Sons, Inc.
KW  - Young adult consumers
KW  - Attitudes
KW  - Generation Y
KW  - Target marketing
KW  - Consumer behavior
N1  - Includes index; Getting started with marketing to Millennials -- Creating your Millennial marketing strategy -- Analyzing Millennial-specific engagement opportunities -- Part of tens; CBA; Bachelor of Science in Business Administration Major in Marketing Management
N2  - Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher
ER  -