Padveen, Corey, <br/><br/>
Marketing to millennials / 
 Marketing to millennials for dummies 
by Corey Padveen. 
 - xv, 336 pages :  illustrations ;  24 cm. 
 - for dummiesŪ .
 - For dummies. .
<br/><br/> Includes index. 
<br/><br/>Getting started with marketing to Millennials -- Creating your Millennial marketing strategy -- Analyzing Millennial-specific engagement opportunities -- Part of tens. 
<br/><br/> Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher. 
<br/><br/> College of Business and Accountancy  Bachelor of Science in Business Administration Major in Marketing Management 
<br/><br/><br/>Text in English 
<br/><br/><label>ISBN: </label>9781119369042 1119369045 
<br/><br/><label>LCCN: </label>2017938428 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Young adult consumers--Attitudes.<br/>Generation Y--Attitudes.<br/>Target marketing.<br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.332.Y66  / P33 2017 
<br/><br/><label>Dewey Class. No.: </label>658.834 P13 2017