Mcguigan, James R., <br/><br/>
Managerial economics :  applications, strategy and tactics / 
James R. McGuigan,  R. Charles Moyer, Frederick H. deB. Harris. 
 - 14th edition. 
 - xxiv, 689, (64) pages :  illustrations ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Preface.About the Authors.PART I: INTRODUCTION.1. Introduction and Goals of the Firm.2. Fundamental Economic Concepts.PART II: DEMAND AND FORECASTING.3. Demand Analysis.4. Estimating Demand.5. Business and Economic Forecasting.6. Managing in the Global Economy.PART III: PRODUCTION AND COST.7. Production Economics.7B. Production Economics of Renewable and Exhaustible Natural Resources.8. Cost Analysis.9. Applications of Cost Theory.PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.10. Prices, Output, and Strategy: Pure and Monopolistic Competition.11. Price and Output Determination: Monopoly and Dominant Firms.12. Price and Output Determination: Oligopoly.13. Best-Practice Tactics: Game Theory.13A. Entry Deterrence and Accommodation Games.14. Pricing Techniques and Analysis.PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION.15. Contracting, Governance, and Organizational Form.15A. Auction Design and Information Economics.16. Government Regulation.17. Long-Term Investment Analysis.Appendices.A. The Time Value of Money.B. Tables.C. Differential Calculus Techniques in Management.D. Check Answers to Selected End-of-Chapter Exercises.Glossary.Index.Notes.Web Appendices. 
<br/><br/>  
<br/><br/><br/>Text in English. 
<br/><br/><label>ISBN: </label>1305506383 9781305506381 (hbk) 
<br/><br/><label>LCCN: </label>2016945887 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial economics.<br/>Managerial economics--Problems, exercises, etc.
<br/><br/><label>Dewey Class. No.: </label>338.068/M17