Smith, Stephen L. J.,  1946- <br/><br/>
Practical tourism research / 
by Stephen L.J. Smith, University of Guelph, Canada. 
 - Second edition. 
 - xv, 268 pages ;  25 cm. 
 - CABI tourism texts .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Preface1: The Nature of Tourism Research2: Planning a Research Project3: Questionnaire Design and Delivery4: Selecting a Sample5: How to Conduct Personal Interviews and Focus Groups6: Indices and Scales7: Case Studies8: Content Analysis9: Netnography10: Research Reports and Presentations 
<br/><br/> Training in research methods is increasingly important for students of tourism, so this book covers everything a student needs to know. Full of practical advice, it uses real-world examples and focus boxes to help train the next generation of researchers, covering questionnaire design, sample selection, analytical tools and more. 
<br/><br/>  
<br/><br/><br/>In English. 
<br/><br/><label>ISBN: </label>9781780648873 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2016029409 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Research--Methodology.
<br/><br/><label>LC Class. No.: </label>G155.A1  / S5697 2017 
<br/><br/><label>Dewey Class. No.: </label>338.4791072/Sm51