David, Fred R.

Strategic management : concepts and cases : a competitive advantage approach / Strategic management : concepts and cases Fred R. David, Francis Marion University, Florence, South Carolina, Forest R. David, Strategic Planning Consultant. - Sixteenth edition. - xxxiii, 651 pages : illustrations ; 28 cm.

"Special price edition."--Back cover. "Original edition, entitled Strategic management : concepts and cases, 16th edition, 9780134167848 by Fred R. David and Forest R. David, published by Pearson Education, Inc., Copyright © 2017 Pearson Education, Inc."--Title page verso. "For use in the Republic of the Philippines only."--Back cover.

Includes bibliographical references and index.

College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management


In English.

9789813130784 (pbk)


Strategic planning.
Strategic planning -- Case studies.

658.4012 D28 2017