International spa management :  principles & practices / 
edited by Sarah Rawlinson & Tim Heap. 
 - x, 196 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1 The Spa Industry: Ch 1 History and Growth of the Spa Industry (I Stockdale and S Rawlinson); Ch 2 Introduction to Today's International Spa Industry (I Stockdale); Ch 3 Spa Destinations (I Azara); Ch 4 Eco Spas and the Sustainability Agenda (I Azara); Ch 5 Mineral Springs and Thermal Spas (L Buxton); Ch 6 The Hybrid Spa - is it Really Still a Spa?(A McGillion); Part 2 The Spa Consumer: Ch 7 From Pampering to Prevention (I Stockdale and P Mandelartz); Ch 8 Guest Behaviour (I Azara); Ch 9 Guest Service and the Guest Journey (Y Huxley and L Baker); Ch 10 Spa Design; (Y Huxley and I Stockdale); Ch 11 Selling the Total Spa Product (L Buxton); Part 3 The Business of Spas: Ch 12 Marketing Spas (E Michopoulou); Ch 13 HRM in Spas (O Ramsbottom); Ch 14 Spa Operations (T Loynes and Y Huxley); Ch 15 Training and Development in Spas (S Rawlinson); Ch 16 Finance for Spas(V Higgs); Ch 17 Strategy and Leadership in Spas (T Heap); Part 4 Future Directions: Ch 18 Future Directions (T Heap and S Rawlinson) 
<br/><br/> a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following:* The spa industry* The spa consumer* The business of spas* Future directions   
<br/><br/> Senior High School  Accountancy, Business, and Management (ABM)  College of Business and Accountancy  Bachelor of Science in Tourism Management 
<br/><br/><br/>Text in English 
<br/><br/><label>ISBN: </label>978191058708 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health resorts -- Management.  <br/>Health Resorts. <br/>Medical tourism -- Economic aspects.  
<br/><br/><label>Dewey Class. No.: </label>613.122068 In82   / 2017