Includes bibliographical references and index.

Introduction
Marketing Strategies in Hotel Industry
Hospitality Industry
Strategic Facility Planning Management
Hospitality Marketing Management
Hospitality Business Management
Tourism Marketing Strategies
Change Management
Corporate Strategic Management

Strategic management has become a common phenomenon in today's manufacturing industries and services sectors. Now, with the increasing globalization effect not only the manufacturing industries but also the services sectors have proved success of strategic management. The Hotel industry comprises a major part of the Tourism industry. Tourism essentially is a local activity. The tourism operations, for example, vary from place to place in their economic impact such as revenue earning opportunities, employment possibilities, population increase, infrastructure developments, and so on. This type of development in the tourism industry is entirely dependent on its management, which is at the local level. Tourism management means to assess the impacts of existing and future tourism development and to monitor the impacts of tourism activities.

College of Business and Accountancy Bachelor of Science in Hospitality Management

College of Business and Accountancy Bachelor of Science in Tourism Management

In English